A Fortune 100 corporation contracted with Nancy to be their Chief Advisor and Media Spokesperson for a region-wide Personal Safety Campaign. Her responsibilities included radio interviews aired, whenever possible, during the time period identified by ARBITRON as having a high number of listeners. For example, according to ARBITRON, the interview with Nancy on behalf of the client which aired on KSD, was heard by a quarter of a million listeners. KSD is a radio station whose audience is comprised mainly of community-oriented individuals and professionals in the 25 and older age range, so the product was brought to the attention of influential potential customers.
Her contract also included presenting personal safety seminars to the general public which served as marketing and media opportunities for the client. In addition, Nancy contributed Personal Safety suggestions to their Personal Safety brochure, Crucial Connections, which was made available to the public.
ADVANCED MEDIA TRAINING
Nancy completed an advanced media relations training program in conjuction with her spokesperson work with this Fortune 100 corporation. The course was designed and taught at the Fleishman-Hillard International Headquarters. Fleishman-Hillard is one of the best-known public relations firms with offices throughout the world.
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